About the job

• Plan, create, and manage effective PPC campaigns on Google Ads, Bing, and other platforms.
• Optimize website content and structure for higher rankings on major search engines (on-page and off-page SEO).
• Develop and implement strategies for SMO & SMM across platforms like Facebook, Instagram, LinkedIn, Twitter, and YouTube.
• Monitor and analyze performance metrics across campaigns to ensure KPIs are met.
• Conduct keyword research, competitive analysis, and audience targeting.
• Write compelling ad copy and create engaging content for social media.
• Stay updated with the latest trends, algorithm changes, and digital tools.
• Collaborate with content, design, and web development teams to align marketing efforts.

Requirement

• Bachelor’s degree in Marketing, Communications, or a related field.
• 3+ years of proven experience in digital marketing, with a focus on PPC, SMO, SMM, and SEO.
• Proficiency in tools like Google Ads, Facebook Business Manager, Google Analytics, SEMrush, Ahrefs, etc.
• Strong understanding of current online marketing concepts, strategy, and best practices.
• Excellent communication and analytical skills.
• Ability to multitask and manage multiple projects simultaneously.

Skills

• Exit Interviews & Feedback
• Archiving & Recordkeeping
• Alumni Engagement
• Induction Documents Checklist
• Meta Ads Manager