About the job

• Plan, execute, and manage paid advertising campaigns across Google Ads (Search, Display, Shopping) and social media platforms (Facebook, Instagram, YouTube, etc.).
• Track, analyze, and report on campaign performance using tools like Google Analytics, Meta Ads Manager, and other relevant platforms. Provide actionable insights to stakeholders to improve results.
• Work closely with the creative team to develop high-converting ad creatives, landing pages, and promotional content that resonate with our target audience.
• Monitor competitor advertising strategies and industry trends to identify new growth opportunities and competitive advantages for Ayamveda.
• Recommend and implement strategies to increase online sales, customer acquisition, and enhance brand awareness through digital channels.
• Regularly perform A/B testing of ad creatives, landing pages, and promotional offers to optimize campaign performance and maximize conversions.

Requirement

• Minimum 5 years of experience in digital marketing, specifically with a focus on paid media and performance marketing.
• Proven track record of successful paid ad campaigns on Google Ads and Meta Business Suite (Facebook, Instagram, YouTube)
• Strong knowledge of e-commerce performance marketing and the ability to drive traffic and conversions
• Excellent analytical skills with the ability to interpret data, optimize campaigns, and make data-driven decisions
• Experience in budget management and the ability to scale campaigns profitably while ensuring maximum ROI.
• Knowledge of SEO (Search Engine Optimization), email marketing, and CRO (Conversion Rate Optimization) is a plus.

Skills

• Employee Surveys & Feedback
• Resignation/Termination Management
• Compliance & Legal Risk Management
• Google Ads
• Bing Ads
• Google Analytics